Exclusive: Augmented Reality From Sony & Nolan

sony Nolan N-Com ARX augmented Reality display

Sony Corporation and Italian motorcycle helmet brand Nolangroup have launched a stunning new product called ARX, Augmented Reality Experience) to enable motorcyclists to link smart phone data to its advanced, glass-compound, miniature viewing screen.

The screen of the N-Com ARX display is tiny yet uses innovative holographic projection technology to send data to its wearer

The screen of the N-Com ARX display is tiny yet uses innovative holographic projection technology to send data to its wearer

This new gadget combines Sony’s unique holographic waveguide technology to display journey data to the rider using a futuristic optical projection. Wearing the new Nolan-Sony ARX will immerse wearers into a fully sensory sound and visual experience, bringing man and machine closer.

 

N-Com ARX held its official launch at EICMA 2016, the premier European motorcycle show, testing and allowing the public to try this amazing new development for themselves in a 10 minute demonstration. The feedback has been impressive, with visitors marveling at the streamlined ARX unit, no bigger than the standard N-Com bluetooth set, that already integrates seamlessly into Nolan helmets.

 

The Nolangroup Stand at EICMA 2016 Motorcycle Show in Milan, Italy

The Nolangroup Stand at EICMA 2016 Motorcycle Show in Milan, Italy

 

Currently a prototype, NolanGroup expects the ARX to launch as soon as possible. Hiroshi Mukawa, leader on Sony’s Hologram Waveguide Technology Project, and General Manager of SIG Department, commended their Italian partners:

“It has been a pleasure to work with Nolangroup on building this Technology Demonstrator. At Sony we always aim to exceed market expectations and indeed we believe our hologram waveguide technology will bring about brand new experiences to the wearers and in this case the motorcyclists.”

The Nolangroup factory in Italy, where this famous brand manufactures Nolan and X-Lite helmets

The Nolangroup factory in Italy, where this famous brand manufactures Nolan and X-Lite helmets

The heads up display itself in extremely thin, is transparent, and will transmit a variety of information through a specially developed smartphone app, currently programmed as open source, and expected to become more mainstream with input from its wearers, and as the collected project data grows.

The entire Nolan and X-Lite UK range is available at www.firecrestmoto.co.uk/nolan

 

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